2011 is fully gone, and 2012 has rolled in without missing a beat. The social media marketing industry keeps growing in leaps and bounds. I often hear business people say social networking is like the Wild Wild West! So answer this question for me. Would it be valuable in the event that you knew the future social media marketing trends for 2012? How wonderful would it not be to learn what trends come in store for the coming year? Could you adequately plan this rapidly changing industry? In this article, I provide my 2012 predictions for the evolving trends in the social-networking industry. It certainly is gratifying when my predictions become a reality. My predictions are not predicated on any sort of special powers. They are based on my industry research, what I read and what I see happening each day in my own work. My accuracy rate in the social media marketing industry has been about 97 percent. However, even though I’m wrong it’s only because my timeline ended up being longer than I thought it had been going to be. I have a knack for spotting social media trends. And this article lists four powerful trends unfolding at this time. You can benefit from what I say or ignore me, the choice is yours. Social Media Marketing agency will unfold because the year progresses. So read on and heed my advice. Ready your social media campaigns to take advantage these trends for 2012 and beyond.
Prediction #1) Social Media Networks and Marketing will continue to grow at an alarming rate.
Last year Facebook grew from around 600 million to 800 million users based on whose numbers you think. Twitter and LinkedIn also both showed growth and added many new features, (in addition they both acquired several new partners and internet assets). Increase this, Google started Google+, and Microsoft is said to be in the works of building their own social network. The adoption rate of small company will lead the way, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice for you is; create and implement “an employee social media use policy” to control business hour usage. Second, create a social media marketing intend to reach and engage this enormous market. Combining both engagement and pay per click campaigns work best.
Prediction #2) One of the largest players in the social media arena will make a “miss step” in 2012.
I believe that one of the most notable four Social Media Network companies will make a costly mistake causing them to reduce significant market share. Right now several of the larger social media giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They try to make it almost impossible to talk to them. Take Facebook, for example. They do not list any contact information apart from a Facebook page. Sure they have lots of help pages. Yes, Facebook includes a blog, plenty of YouTube videos, but provides no contact number where one can call and speak to a human being? They do have a Facebook page it is possible to enter suggestions about, but that’s it. What goes on when you get yourself a strange message from Facebook, or you’re having difficulty together with your account? You post a note and never get a reply! Twitter and LinkedIn aren’t much better. They don’t list a contact phone number or address either. However, I’ve found that they do answer your email and posted messages, though it sometimes takes provided that seven days to get a reply.
In my opinion, of the most notable three social media companies, LinkedIn provides the best service. Google is new in this game. It isn’t as an easy task to lump them in with the rest of the social media marketing giants yet. However, I can tell you that Google includes a notoriously poor customer support reputation. It’s been my experience with Google that the quality of service you receive depends on the person you get on the phone. The good news is that you can obtain someone on the telephone! Google does list contact numbers. My advice to any business is simple, be ready to create changes to your social media campaign if need be. Furthermore, if you’re using the top four social media services, make a backup of one’s data. This is in the event you opt to make “the switch” and ditch one of these players.
Prediction #3) Google+ can be among the top 3, in the social networking arena by the finish of 2012.
I know I’m going from a limb here, but I believe that is inevitable. Google’s share size and current customer base allows Google+ to cultivate at a considerably faster pace than other social media marketing sites. The exact number of Gmail users isn’t public, but we can say for certain that it is huge! I’ve read estimates ranging from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, that they can easily integrate the application of these properties into their social networking. This adds value with their social network. Add to this, the fact that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you starting to get the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.
Google has also had the opportunity to make a social-networking product that is user friendly, search engine friendly and innovative. These qualities’ have made them the internet leader they are today. I’m not sure they can keep this frantic pace forever, but also for 2012, it is a done deal. My advice to you is to review where you are spending your advertising money and see if it seems sensible using the Google properties. If you’re an individual, and have been waiting on the sideline with Google+, stop what you’re doing and take the ten minutes to set up a Gmail and Google+ account. If you curently have a Gmail account, this can only take you about 5 minutes. The bonus here is you can also create a Google+ Brand page without a lot of fuss.